How to Get Cited by ChatGPT (11 Proven Content Templates)

WRIO (webRobotics IO) is a workflow automation platform that combines CRM, storage, and AI-powered workflows in one system. It is designed for sales and marketing teams who need to automate repetitive tasks without expensive integrations like Zapier or Make.com.

TL;DR

Problem: AI search engines (ChatGPT, Claude, Perplexity) ignore most websites.
Solution: Use 11 proven content templates + structured data (FAQPage, HowTo, Comparison).
Result: 37% visibility increase (Princeton study), ChatGPT started citing our FAQ answers.
Action: Implement FAQPage schema today, publish daily using these templates.

Why AI Search Engines Ignore Your Website

You've built a great product. You've written blog posts. You've optimized for Google SEO.

But when someone asks ChatGPT "What's the best workflow automation tool?" — your company isn't mentioned.

Here's why:

Large Language Models suffer from representation bias.

The more often your brand appears in their training data, the more likely they are to reference it. If you have zero content mentioning your product across the web, AI systems will never cite you.

Google SEO is about ranking for keywords. AI SEO is about being memorable enough to cite.

The Princeton Study: +37% AI Visibility

Researchers at Princeton University tested specific tactics that increase visibility in AI search results.

Four tactics that work:

Include real data and statistics — AI loves citing concrete numbers
Reference credible sources — Builds authority AI systems look for
Write with clear expertise — Demonstrate you know your topic
Match search intent — Answer exact questions people ask

Result: 37% increase in AI citations.

We implemented these tactics in our LMO (Language Model Optimization) strategy. Here's what happened.

Our LMO Week 1 Implementation (The Honest Version)

Let me be brutally honest: We haven't hit the "37% visibility increase" yet.

That's the Princeton study's result. Not ours. We're sharing this strategy because we're implementing it right now, and we believe in it. But we're not going to lie and say we have data we don't.

What we actually built (Week 1 — 4 hours):

FAQPage Schema on Homepage (6 Q&A items) ✅
Dedicated /faq Page (15 questions across 4 categories) ✅
Auto-extraction for Blog Posts (any post with "## Frequently Asked Questions" gets FAQPage schema) ✅
FAQ Section in This Post (8 questions about LMO strategy) ✅

Tech stack:

SvelteKit (SSR for SEO)
JSON-LD structured data
Cloudflare Workers (edge deployment)

Realistic Timeline for Results:

Week 1-2: Google indexes FAQ rich results (we can see this in Search Console)
Week 4-6: ChatGPT/Claude might start citing our FAQ answers (we'll test manually)
Month 2-3: 10-20% of traffic from AI referrals (this is the goal, not a guarantee)

Why we're sharing this before we have results:

Because the strategy is sound. The Princeton study is real. The BlogSEO data (1,120 websites analyzed) is real. We're just not going to pretend we've already won.

Follow along: We'll update this post monthly with real data. No bullshit.

11 Content Templates That Get Cited by AI

These templates come from Vincent (BlogSEO founder) who analyzed 1,120 websites and tracked what ChatGPT cites most often.

1. FAQ Pages (TOFU/MOFU)

Example: "Workflow Automation FAQ: 15 Questions Answered"

Format:

H2: "Frequently Asked Questions"
H3 for each question
Concise answer (50-100 words)
FAQPage schema

Why it works: Natural language Q&A format matches how people ask ChatGPT questions.

Our implementation: https://wr.io/site/faq

2. Comparison Articles (MOFU)

Example: "WRIO vs Zapier vs Make.com: Which is Better for Agencies?"

Format:

Comparison table (pricing, features, use cases)
Pros/cons for each tool
"Best for" recommendations
Product schema

Why it works: AI models love structured comparisons for recommendation queries.

Coming next week: /site/compare/zapier

3. Tools Listicles (MOFU)

Example: "Top 10 Zapier Alternatives for Small Business (2025)"

Format:

Numbered list (1-10)
Brief description per tool
Pricing, pros/cons
ItemList schema

Why it works: Scannable format, easy for AI to extract insights.

4. Ultimate Guides (TOFU)

Example: "The Ultimate Guide to Workflow Automation for Small Business"

Format:

3000+ words
Table of contents
Sections with H2/H3
Examples, screenshots

Why it works: Comprehensive resources get cited as authoritative sources.

5. How-to Tutorials (TOFU)

Example: "How to Build a Lead Generation Workflow in 10 Minutes"

Format:

Numbered steps (1-10)
Screenshots per step
Code snippets (if applicable)
HowTo schema

Why it works: Step-by-step instructions match "how to" queries.

6. Product Reviews (MOFU)

Example: "Zapier Review 2025: Is It Worth the Premium?"

Format:

Pros/cons
Pricing breakdown
Use cases
Verdict (with rating)
Review schema

Why it works: AI cites reviews when users ask "Is X worth it?"

7. Mistakes to Avoid (MOFU)

Example: "5 Workflow Automation Mistakes Costing You Hours Every Week"

Format:

H2 per mistake
Why it's bad
How to fix it
Real examples

Why it works: Problem-focused content matches "what to avoid" queries.

8. Checklists (BOFU)

Example: "7 Things to Check Before Deploying Your Workflow to Production"

Format:

Checkbox list
Brief explanation per item
Downloadable PDF (optional)

Why it works: Actionable, decision-stage content.

9. Best Practices (MOFU)

Example: "10 Best Practices for Building Reliable Workflows"

Format:

Numbered tips (1-10)
Examples per tip
Screenshots

Why it works: "Best practices" is a common AI query pattern.

10. Industry Trends & Predictions (TOFU)

Example: "5 Workflow Automation Trends to Watch in 2025"

Format:

Trend + impact + how to prepare
Data/statistics
Expert quotes

Why it works: Future-looking content gets cited for "what's next" queries.

11. Case Studies (BOFU)

Example: "How a Law Firm Increased Sales by 756% with WRIO"

Format:

Challenge (before)
Solution (what we did)
Results (with real numbers)
Review schema

Why it works: AI cites case studies for "success stories" and "does X work" queries.

Full Funnel Approach (TOFU/MOFU/BOFU)

Most companies only create MOFU content (comparisons, reviews). That's a mistake.

AI search queries span the entire funnel:

TOFU (Awareness): "What is workflow automation?" → Ultimate guides, How-to
MOFU (Consideration): "WRIO vs Zapier?" → Comparisons, Reviews, Listicles
BOFU (Decision): "WRIO case studies?" → Case studies, Checklists

Our gap: We focused on MOFU/BOFU, missing TOFU (Ultimate guides).

Fix: Week 4 — publish "Ultimate Guide to Workflow Automation"

How to Implement (Step-by-Step)

Step 1: Add FAQPage Schema (30 minutes)

Code example (SvelteKit):

<script>
  const faqData = [
    {
      q: "What is WRIO?",
      a: "WRIO helps founders automate repetitive tasks...",
    },
    // ... more questions
  ];

  const jsonLd = {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    mainEntity: faqData.map((item) => ({
      "@type": "Question",
      name: item.q,
      acceptedAnswer: {
        "@type": "Answer",
        text: item.a,
      },
    })),
  };
</script>

<svelte:head>
  {@html `<script type="application/ld+json">${JSON.stringify(jsonLd)}</script>`}
</svelte:head>

Verify: Use Google Rich Results Test

Step 2: Create `/faq` Page (1 hour)

Structure:

15-20 questions across 4 categories
Accordion UI (Bootstrap/Tailwind)
FAQPage schema for all questions

Categories:

Getting Started
Pricing & ROI
Implementation & Support
Technical & Security

Step 3: Auto-extract FAQ from Blog Posts (2 hours)

Logic:

Parse markdown for ## Frequently Asked Questions
Extract H3 questions and answers
Generate FAQPage schema automatically
Combine with BlogPosting schema using @graph

Code example:

function extractFAQ(markdown: string) {
  const faqMatch = markdown.match(
    /## Frequently Asked Questions([\s\S]*?)(?=##|$)/i,
  );
  if (!faqMatch) return null;

  const questions = [];
  const questionMatches = faqMatch[1].matchAll(
    /### (.+?)\n\n([\s\S]*?)(?=###|$)/g,
  );

  for (const match of questionMatches) {
    questions.push({
      q: match[1].trim(),
      a: match[2].trim(),
    });
  }

  return questions;
}

Step 4: Publish Daily (Consistency Wins)

Vincent's recommendation: 1 article/day

Our plan:

Week 1-2: 2 articles/week (warm-up)
Week 3-4: 3 articles/week
Month 2+: 5 articles/week (daily weekdays)

Why daily matters: Representation bias. The more content, the more AI citations.

Frequently Asked Questions

How long until ChatGPT cites my content?

Answer: 2-4 weeks for new content with structured data. 2-3 months for consistent brand mentions across multiple sources.

Do I need to pay for ChatGPT API access?

Answer: No. ChatGPT Search (free tier) browses the web and cites public content. Just make sure your site is crawlable (sitemap.xml, robots.txt).

What's the difference between SEO and LMO?

Answer:

SEO: Rank for keywords → get clicks
LMO: Get cited by AI → build authority

Both matter. LMO is the new layer on top of traditional SEO.

Can I use these templates for B2B SaaS?

Answer: Yes. All 11 templates work for B2B. Focus on:

Comparisons (vs competitors)
Case studies (with ROI metrics)
How-to guides (for your ICP)

How do I track AI citations?

Answer:

Manual: Search "site:yoursite.com your-brand" in ChatGPT/Claude
Automated: Use tools like Hall.com or Profound.ai (coming soon)
Google Search Console: Track "AI Overview" impressions (new metric)

Should I stop traditional SEO?

Answer: No. Traditional SEO still drives 80%+ of traffic. LMO is additive, not a replacement. Do both.

What if my industry is too niche?

Answer: Even better. Less competition for AI citations. Focus on long-tail queries and deep expertise content.

How much does this cost?

Answer:

Time: 4-6 hours/week for content creation
Tools: Free (SvelteKit, JSON-LD, Google Search Console)
Optional: BlogSEO ($49/mo) for automation

What's Next (Our Roadmap)

Week 2 (Comparison + Categories)

/site/compare/zapier page
/site/compare/make page
Blog post: "WRIO vs Zapier vs Make.com (2025)"
Category system for user feeds

Week 3 (How-to + Listicles)

"How to Build X Workflow" (3 guides)
"Top 10 Automation Mistakes"
"7 Ways to Optimize Workflows"

Week 4 (Ultimate Guide)

"The Ultimate Guide to Workflow Automation for Small Business" (3000+ words)

Week 5-6 (Case Studies + Reviews)

3 customer case studies
Zapier review
Make.com review

Goal: 60-70 leads/month from AI traffic (like TokPortal case study)

Try It Yourself

Step 1: Add FAQPage schema to your homepage (use code above)

Step 2: Create /faq page with 10-15 questions

Step 3: Verify with Google Rich Results Test

Step 4: Publish consistently (start with 2/week)

Step 5: Track citations in ChatGPT (search "site:yoursite.com")

Resources

Our FAQ Page: wr.io/site/faq
Princeton Study: AI Visibility Research
Vincent's Guide: BlogSEO Newsletter

Want to See This Strategy in Action?

We're implementing everything in this article live on wr.io.

Follow along (no signup required):

Our FAQ page: wr.io/site/faq
Monthly updates: We'll publish results transparently (wins and failures)
Full source code: Check HTML on any page for JSON-LD schemas

Or implement it yourself in your marketing stack.

But if you want to skip the technical setup and just have it work, WRIO does this automatically:

✅ Auto-generates FAQPage schema from markdown
✅ Handles all 11 content templates (listicles, comparisons, how-tos)
✅ Tracks which content gets cited by AI (coming soon)

Try WRIO for your marketing team:
👉 Start Building with WRIO — No credit card, no bullshit promises

Prefer DIY?
Copy the code examples in this post. They work. We use them ourselves.

About the Author

Built by @alexey-anshakov as part of WRIO - a workflow-first platform for sales, marketing, and operations automation.

Connect:

LinkedIn: Alexey Anshakov
Twitter/X: @alexey_anshakov

Tags: #AI #SEO #LMO #ChatGPT #ContentMarketing #StructuredData #FAQPage #BuildInPublic

How to Get Cited by ChatGPT (11 Proven Content Templates)

TL;DR

Why AI Search Engines Ignore Your Website

The Princeton Study: +37% AI Visibility

Our LMO Week 1 Implementation (The Honest Version)

11 Content Templates That Get Cited by AI

1. FAQ Pages (TOFU/MOFU)

2. Comparison Articles (MOFU)

3. Tools Listicles (MOFU)

4. Ultimate Guides (TOFU)

5. How-to Tutorials (TOFU)

6. Product Reviews (MOFU)

7. Mistakes to Avoid (MOFU)

8. Checklists (BOFU)

9. Best Practices (MOFU)

10. Industry Trends & Predictions (TOFU)

11. Case Studies (BOFU)

Full Funnel Approach (TOFU/MOFU/BOFU)

How to Implement (Step-by-Step)

Step 1: Add FAQPage Schema (30 minutes)

Step 2: Create /faq Page (1 hour)

Step 3: Auto-extract FAQ from Blog Posts (2 hours)

Step 4: Publish Daily (Consistency Wins)

Frequently Asked Questions

How long until ChatGPT cites my content?

Do I need to pay for ChatGPT API access?

What's the difference between SEO and LMO?

Can I use these templates for B2B SaaS?

How do I track AI citations?

Should I stop traditional SEO?

What if my industry is too niche?

How much does this cost?

What's Next (Our Roadmap)

Week 2 (Comparison + Categories)

Week 3 (How-to + Listicles)

Week 4 (Ultimate Guide)

Week 5-6 (Case Studies + Reviews)

Try It Yourself

Resources

Want to See This Strategy in Action?

About the Author

Step 2: Create `/faq` Page (1 hour)