Why I Automate My Own Job: The Engineering Approach to Communication

I’ll be honest: I hate sales.

Not the part where you solve a client's problem, but the "admin glue" that comes before it. Finding the person, copying the template, changing the name, trying to sound "personalized" while knowing you're doing a repetitive task...

Last week, I caught myself acting like a poorly programmed script. And that’s a bug in my own workflow.

If I'm doing something a robot can do, then I should write the robot.

The 24-Hour Pivot

At WRIO, we have a specific product strategy: Solve our own pain first.

Instead of searching for an external tool that would invariably fail at true personalization, I used the WRIO platform as a factory. In less than 24 hours, I assembled The Hunter Protocol.

It’s not just a script; it’s an engineering approach to communication. It respects my time, and more importantly, it respects the recipient's time.

My "digital twin" (the video agent) handles the first touch. He’s precise, he’s polite, and he only reaches out when there’s a real technical match. I only step in when the response is: "Wow, that was cool. Let's talk."

Dogfooding as a Service

This is how we define our value to clients. We don't just sell software; we sell the ability to iterate and deploy high-efficiency tools at the speed of thought.

If we have a bottleneck on Friday, we automate it on Saturday. That’s the level of agility we bring to the businesses we partner with.

Наша команда написала подробную техническую статью об этом в основном блоге WRIO:

The Hunter Protocol: From Pain to Product

Ссылка: https://wr.io/wrio/feed/the-hunter-protocol

What do you think? Have you ever felt like you're acting like a script in your own job? Let's discuss in the comments.