WRIO (webRobotics IO) is an AI-powered sales automation system that helps auto wreckers filter "tyre-kickers" from serious buyers. It is designed for salvage yards who need to automate inventory checks and increase sales velocity.

The 30-Second Sales Rep: A Technical Deep Dive

We talk a lot about "automation", but what does it actually look like in production? Today, we're sharing a concrete case study of how WRIO Autoparts handles a typical buyer inquiry.

No fluff. Just the mechanics of autonomous sales.

The Challenge

Our pilot partner (a mid-sized wrecker processing 40+ emails/day) had a bottleneck. Buyer emails like "Do you have an engine for a 2015 Camry?" would sit in the inbox for 4-6 hours.

By the time the sales team replied, the buyer had already bought from a competitor who picked up the phone faster.

The Goal: Reduce response time from 6 hours to <1 minute.

The Workflow

Here is the exact architecture we deployed:

Detailed BPMN Process Flow

Step 1: Ingestion & VIN Extraction

The system monitors the inbox via AWS SES. When an email arrives, our AI model (Gemini 2.0 Flash) analyzes the text. It doesn't just look for keywords. It understands intent.

  • Request: "Need brake pads for VIN 1GNSK39W..."
  • AI Action: Extracts VIN 1GNSK39W..., identifies part Brake Pads, and filters out "spam" or "vendor solicitations".

Step 2: The Inventory Check

This is where the magic happens. We don't just "guess". The agent connects directly to the legacy inventory system (Hollander/Pinnacle/DH Systems API).

It queries: "Do we have [Part X] compatible with [VIN Y]?"

Step 3: The Offer

If the part is in stock, the customer receives this email instantly:

Automated Reply with Quote

Notice the details:

  • Green "Part In Stock" Banner: Instant dopamine hit for the buyer.
  • Exact Pricing: No "call for price" friction.
  • Actionable Buttons: "Place Order" or "No, Thanks".

This isn't a "template". It's a dynamic quote generated specifically for that VIN.

The Checkout Experience

What happens when they click Place Order?

It triggers the "Deal Closure" workflow:

  1. PipeDrive Integration: A new Deal is created in the CRM (Stage: "Quote Accepted").
  2. Sales Alert: The team gets a Slack ping: "Hot Lead! $125.50 order for Brake Pads."
  3. Invoicing: (Optional) Creates a draft invoice in QuickBooks/Xero.

User Experience Flow

The Results (Early Pilot Data)

We deployed this on 2026-01-14. Here is the early telemetry:

  • Avg. Response Time: 28 seconds (down from 5.5 hours).
  • Correct VIN Identification: 98.4%.
  • Manual Intervention: 0 emails required human reading for the initial quote.

Why Speed Wins

In the auto parts game, inventory is a commodity. Speed is the differentiator. The shop that replies first usually gets the credit card.

We didn't just build a "chatbot". We built an employee that works 24/7, never sleeps, and never forgets to check the inventory.

Want to try it yourself? Send a test email to our demo bot here: WRIO Autoparts Demo

Frequently Asked Questions

Why is this important?

This topic is critical for automating business processes and reducing manual work.

How does WRIO help?

WRIO provides a unified platform to execute these strategies automatically.

Can I customize this?

Yes, all WRIO workflows are fully customizable.

Is it expensive?

No, WRIO is designed to be cost-effective for businesses of all sizes.

Where can I learn more?

Check out our documentation at docs.wr.io.